Italian football club Inter Milan has entered esports through a partnership with Italian esports organisation QLASH.

Inter | QLASH will compete in FIFA and eFootball PES with Diego “Crazy_Fat_Gamer” Campagnani and Luigi “Kirito_Yuuki_00” Loffredo being the first signings for the team.

The Italian football giant has collaborated with Italian esports organisation QLASH, which supports esports initiatives at both amateur and professional levels. The organisation has a dedicated esports facility that’s equipped with accommodation, a gym, and gaming setups for practice.

Alessandro Antonello, CEO of Inter Milan, discussed the venture in a reease: “The move into the world of eSports is an important step in Inter’s brand development. The creation of an eSports team is indicative of the constant work our club does to maintain a competitive presence across the board, with a particular focus on the interests of new generations. The eSports phenomenon is growing all the time, with 1.2 million fans in Italy alone. We’re delighted to be embarking on this new adventure in partnership with QLASH, a leading company in the industry.”

INTER | QLASH will solely focus on football titles at this stage, including competing in the eSerie A TIM – the official FIFA esports league. Its players will where a “special” Inter Milan jersey with a logo that “reflects the eSports generation while celebrating the club’s traditions.”

Activations for the partnership are planned but have not been detailed at the time of writing.

Source:Esportinsider

By DOMENICO DRAGONE

iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.